About this role:

We are hiring an SEO & Content Marketing Manager to own content creation and growth across Valur's content properties and to turn our deep tax and trust expertise into content that is helpful to our target customers and as a by product ranks, converts, and builds authority. This is first and foremost a technical SEO and content-strategy role that owns the plan to grow qualified organic traffic: you'll diagnose where are our growth opportunities for new content and what's holding our existing content back and decide what to fix..

You'll look at our content the way a strategist does — spotting cannibalization between articles, deciding when a piece should be cut down, rewritten, consolidated, or re-optimized around specific keywords, and mapping the right queries to the right pages. From there, you'll extend into production and distribution: developing outlines and briefs for webinars and video, working with our team and AI to build decks and cut video snippets from your outlines, decide what content to create to generate backlinks and drive content collaborations.

You will do the highest-leverage work: the SEO diagnosis, the strategy, the briefs, the editorial judgment. We're looking for someone who knows which lever to pull and when, and who can hold a quality bar without personally executing every task. That said, you’d rather jump into word press and make quick changes yourself or use AI to help you propose adjustments for internal experts to review when you realize that approach is more efficient than leaning on a contractor.

If you're interested, please send a short note describing a time you diagnosed an SEO problem on a content property (cannibalization, declining rankings, thin or bloated content)and the plan you built to fix it, and what you did to execute it.

Key Responsibilities:

• Own technical and on-page SEO across Valur's content properties: diagnose cannibalization, keyword mapping, content gaps, and decay, and build the plan to fix them
• Prioritize the queries each page should win and make the call on each piece of content: rewrite, shorten, consolidate, expand, or re-optimize around those target keywords.
• Develop outlines, briefs, and topic strategy for webinars and video; direct contractors and designers to build decks and cut video into snippets for SEO and social
• Manage internal experts and contractors to a clear quality bar, executing directly where that's needed
• Track organic performance and report on what's working, feeding insights back into the content roadmap
• Partner with Growth and Product to make sure content supports lead generation and the advisor and client journey

Key Traits:

• SEO Diagnostician: You see a content property and immediately spot what's cannibalizing, what's decaying, and what to prioritize. You build plans, not just observations.
• Strategic Orchestrator: You know which work to do yourself and which to push to contractors, and you can manage that production without dropping the quality bar.
• Range Across Formats: Comfortable moving from a keyword-mapping spreadsheet to a webinar outline to a backlink pitch.
• Startup Mentality: Energized by fast-paced environments, thrive on ambiguity, and getting your hands dirty.
• Teacher's Instinct: You can take dense, technical subject matter and make it land for a real audience.

Qualifications:

• 4+ years in SEO, content strategy, or content marketing, with demonstrable technical SEO depth (not just writing).
• Proven ability to diagnose and fix content issues — cannibalization, keyword mapping, content consolidation, refresh strategy — with real results to point to.
• Hands-on proficiency with SEO tooling (Ahrefs, SEMrush, Moz, Google Search Console) and CMS platforms (WordPress, Webflow).
• Experience developing content beyond the blog — webinars, video, lead magnets — and directing contractors or designers to produce it.
• A track record building backlinks through creating the right content and content partnerships through outreach and collaboration.
• Strong editorial judgment and the ability to translate complex financial or technical concepts into clear, compelling content.
• Bonus: familiarity with financial services, wealth management, or an audience of advisors and high-net-worth clients.

What We Offer:

• An opportunity to play a critical role in a rapidly growing company.
• A collaborative and supportive team environment.
• Remote roles and lots of growth.
• Competitive salary + stock options.

About the Company:

At Valur, we are on a mission to democratize tax strategies that have traditionally been reserved for the ultra-wealthy. Similar to how Roman Health and Hims revolutionized access to healthcare, we are building the system to streamline complex tax planning tools — making them smart, simple, and accessible to everyone.

We started by simplifying the creation and management of irrevocable trusts, and today, we offer a full suite of solutions to address capital gains, income, and estate and gift tax obligations. Our proprietary platform delivers real-time tools and education, enabling individuals and their advisors to evaluate, select, and implement best-in-class tax mitigation strategies — from trust-based solutions to investments in solar energy and oil and gas partnerships.

The proof is in the results: We have scaled quickly to 7-figures of annual revenue with 12 team members, and have partnerships with some of the top investment advisory firms in the business. Given that traction, we have raised money from a group of top early-stage investors, including Vibe Capital, Box Group, Canaan Partners, BasisSet, and notable angels. As demand accelerates, we are expanding our team to help more individuals preserve and grow their wealth.

Our Values:
Customer Centricity: Our job is to be our customer’s best partner.
Ownership: Everyone here is an owner. We identify problems and solve them.
Growth: We’re never satisfied; we aim to be better every day.
Urgency: We prioritize the highest-impact work and solve it now.