We invest in visionary teams with transformative ideas.

Join Canaan's extended family.

Marketing Operations Manager



Marketing & Communications, Operations
United States · Remote
Posted on Tuesday, June 11, 2024

Tropic helps innovative companies save time and money by delivering unprecedented visibility and control over every dollar, every contract, and every supplier in one place. We're the spend management software, data, and services you can trust—we guarantee it. Tropic is procurement paradise, where your bottom line is our top priority.

We launched from stealth in 2020, raised $65 million in back-to-back Series A & B funding, grew 5X, were named a LinkedIn Top Startup, are building an incredible team and award-winning culture, and are managing over 5 billion dollars in spend for companies like OpenAI, Intercom, Notion, Plaid, & Greenhouse. Now is the perfect time to join. The best is yet to come! 🌴🚀


We are looking to hire someone based in the United States for this position.

About the Role

As a Marketing Operations Manager, you’ll drive the development and implementation of processes, technology, and data strategies that will enhance the efficiency and effectiveness of the Marketing team, and enable us to scale.This role requires a strategic thinker with a strong background in marketing technology, data analysis, and process optimization, having worked with similar teams at high growth B2B software companies. The ideal candidate is someone who proactively identifies opportunities for optimization, and can balance the management of our martech stack, funnel operations, budget and performance metrics.

What You'll Do

  • Own the development of our marketing operations processes, tech stack, and analytics / reporting
  • Manage and track the marketing budget, ensuring all new requests are accounted for the team budget and help track ROI on key programs
  • Maintain weekly and quarterly reports on team performance against goals (awareness, pipeline, ARR, conversion rates) and identify and alert team of trends throughout the quarter
  • Manage and optimize our marketing lead funnel, including lead/account scoring, nurture programs, attribution and reporting
  • Support and execute our email strategy, including campaign creation, audience segmentation, automation and reporting
  • Create and maintain demand gen and ABX reports and dashboards for funnel performance and marketing-sourced opportunity and pipeline creation by segment, campaign, and channel
  • Work closely with all teams in Marketing, Revenue Operations and Sales to drive cross-functional efficiency, ensure alignment on metrics, lead qualification logic, handoff process and funnel operations
  • Pull reporting for marketing team to support QBRs
  • Manage the hygiene and quality of our marketing lead database
  • Proactively own process improvement while driving change and efficiencies that scale across marketing programs, systems, technologies, and reporting
  • Establish documentation, templates, and training to enable marketing team members to create basic campaigns, reports, and dashboards
  • Evaluate new technologies to improve and optimize marketing team performance
  • Analyze marketing and sales data to develop insights and make recommendations on areas for improvement

What You’ve Done

  • 3-5 years of Marketing/Sales/Revenue Operations experience
  • Advanced knowledge of Hubspot Marketing Automation, Salesforce, and 6Sense
  • Experience with Clearbit, Clari, Qualified, Google Analytics, Asana preferred
  • Experience with develop ROI reporting for marketing teams, managing budgets and collaborating on team goal setting
  • Deep understanding of the marketing technology landscape and the ability to quickly evaluate and learn new technologies
  • Data-driven with strong quantitative and analytical skills
  • Strong track record of developing and maintaining highly collaborative cross-functional relationships and a demonstrated ability to manage cross-functional projects
  • Maintaining visibility and reporting on Martech best practices and ensuring team is optimizing and leveraging their tools efficiently


Specific to pay transparency laws, the salary range starts at $110,000 and may include commission, incentive pay, incentive stock options, and benefits. The final job level and compensation will be determined by factors such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations.

What We Offer

  • 100% medical, dental, & vision coverage for all employees + dependents
  • Remote first work environment
  • Optional offices in NYC, Atlanta and Denver
  • Virtual & in-person meetups
  • $1000 annual stipend for WFH, L&D, Wellness
  • Unlimited flexible vacation and holiday time off
  • 14 paid company holidays
  • 12-week parental leave for all parents
  • Online mental health therapy
  • Commuter benefits, FSA, HSA
  • Award-winning values and culture
  • Equity refresh program
  • 401k plan

Research suggests that 60% of those identifying as under-represented might have talked themselves out of applying due to imposter syndrome or the confidence gap. If this applies to you, feel empowered to apply for this role even if your experience doesn't exactly match up to our job description (our job descriptions are directional and not perfect recipes for exactly what we need).

Tropic is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. Tropic is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.