Reporting to the Head of Revenue Operations the Marketing Operations Manager at Tropic will own the systems, processes, data, and reporting infrastructure that power Tropic’s marketing engine. This person ensures that Marketing has clean and accurate data, reliable workflows, understanding of their program attribution, and a unified reporting picture across all tools. This role will act as a bridge between the marketing and sales departments, optimizing communication and workflows to maximize ROI and align marketing strategies with business objectives.

Location(s)

For this position, we are looking to hire someone based in the United States. Every candidate will have at least two video interviews as part of the process before receiving an offer. We don’t run our recruiting process through chat apps

Core Responsibilities

Manage the health, configuration, and optimization of all marketing systems and integrations, including:

Key responsibilities:

Ensure data flow between systems is clean, timely, and accurate.
Proactively identify integration gaps or breakage and implement long-term fixes.
Maintain integration maps, system documentation, and data architecture.
Be the system expert for all marketing tools and tracking (HubSpot, Goldcast, Qualified, 6Sense, etc)

Create end-to-end team reporting across all marketing systems to give leadership accurate visibility into the funnel health (at lead and account levels) and velocity, attribution, campaign ROI and pipeline creation:

Key responsibilities:

Maintain and optimize dashboards that unify marketing → SDR → sales → closed/won.
Maintain reporting hygiene (fields, naming conventions, lifecycle stages).
Stand up regular reporting cadences (weekly, monthly, quarterly).

Own everything that happens from “lead/account enters system” → “lead/account becomes opportunity.”

Key responsibilities:

Build, optimize and troubleshoot HubSpot workflows.
Own and continuously improve lead and account scoring models.
Ensure routing issues are identified and resolved quickly (HubSpot → Salesforce → Gradient Works)
Maintain documentation for all workflows, scoring logic, and reporting.
Create reusable workflow templates to scale list uploads, event follow-up, webinar flows, etc.
Identify automation opportunities to remove manual steps.

Build and maintain a framework for clean, consistent data across HubSpot and Salesforce.

Key responsibilities:

Define naming conventions, taxonomy, and lifecycle stage rules.
Ensure proper UTM tracking and campaign hierarchy for all programs.
Ensure GDPR/CCPA compliance across forms, emails, cookies, etc.
Documentation for audits, security reviews, and process consistency.

Support the marketing team by ensuring campaigns are properly set up, trackable, and operationally smooth.

This includes:

Building landing pages, forms, and workflows for campaigns and events.
Ensuring attribution and tracking are properly applied.
Creating automation for recurring initiatives (webinars, content syndication, field events, etc.).
Ensuring the sales team has what they need to follow up quickly and accurately.

Use data to help the team make better decisions and run higher-performing programs. Including:

Analyze performance trends and identify opportunities to increase conversion.
Provide insight on ICP behavior, lead quality, and velocity.
Highlight funnel blockages and recommend solutions.
Supply insights for QBRs, board decks, and growth planning.

Who You Are:

3–6+ years in Marketing Ops at a high-growth SaaS or B2B tech company.
Strong HubSpot admin experience required (certifications preferred).
Strong understanding of Salesforce, especially marketing → SDR → sales data flow.
Hands-on experience with Salesforce and HubSpot integration is a must.

Experience with the following SaaS tools:

Qualified
Clay
Gradient Works
Goldcast
Webflow

Compensation

Specific to pay transparency laws, the salary range starts at $110,000 and may include commission, incentive pay, incentive stock options, and benefits. The final job level and compensation will be determined by factors such as a candidate's relevant work experience, years of relevant experience, skills, qualifications, certifications, geographic location, and other business considerations.

What We Offer

100% medical, dental, & vision coverage for all employees + dependents
Remote first work environment
Virtual & in-person meetups
$1000 annual stipend for WFH, L&D, Wellness
Unlimited flexible vacation and holiday time off
14 paid company holidays
12-week parental leave for all parents
Online mental health therapy
Commuter benefits, FSA, HSA
Award-winning values and culture
Equity refresh program
401k plan

Tropic is an equal opportunity employer that supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity/expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical or mental disability, or any other protected class. Tropic is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Research suggests that 60% of those identifying as under-represented might have talked themselves out of applying due to imposter syndrome or the confidence gap. If this applies to you, feel empowered to apply for this role even if your experience doesn't exactly match up to our job description (our job descriptions are directional and not perfect recipes for exactly what we need).

Req ID: R219

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