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Senior Growth Manager, Egypt | UAE

Taptap Send

Taptap Send

Sales & Business Development
Dubai - United Arab Emirates
Posted on Friday, January 26, 2024
Our Mission
Reduce inequity by helping immigrants move money home by becoming the leading cross-border fintech for immigrants.
The Team
-> Founded by Harvard grads / 3rd-time founders --- also founded Segovia (successful exit) and GiveDirectly (>300M revenue, fastest-growing NGO).
-> Top performers from top and varied organizations (e.g., Bain, Bolt, Google, McKinsey, SafeBoda, Uber, Zipline) --- we like moving fast, and we hire people that do as well.
-> Driven by mission, guided by values (see below) – in deed, not just word.
-> Team as global as the mission, >30 languages from 25 countries (i.e., if you’re interested in learning to make Chicken Moambe, we’re the place).
About Us
Taptap Send is backed by top VCs (Spark, Canaan, Reid Hoffman, Breyer Capital, etc.), rapidly growing and a great place for those looking for both impact and a fast-paced tech startup environment. Read more about the journey in Reid Hoffman’s words or TechCrunch article
Launched in 2019, Taptap is tapping into a transformative shift in global finance: from banks to phones. While this has affected wealthier countries as well, it has been nothing short of a revolution for the emerging markets where the overwhelming majority of population had been unable to access digital finance previously. Its first product, Taptap Send, allows immigrants to send money home instantly and with no fee*, saving money in the process. With a formal market size of >700B alone, we’ve got a lot more saving to do for our users. And that’s just the beginning….
Our Investors
Spark Capital, Canaan, Reid Hoffman, Breyer Capital (Jim Breyer), Unbound (Shravin Mittal), Wamda (Fadi Ghandour), Firstminute Capital, Slow Ventures (Sam Lessin), Helios Partners (Souleymane Ba), Crossbeam Ventures (Ali Hamed), Nikesh Arora, Samih Toukan, and many other context-specific angels
*We charge fees for transfers on fixed exchange rate corridors (e.g., XOF, XAF).
The Role
As the Sr. Growth Manager for Egypt, your role will be to develop and scale Taptap Send’s growth amongst the Egyptian diaspora in our sender-side markets: the UAE, US, UK, EU, and Canada. You will be excited to manage all growth-related functions in said markets, including: customer acquisition and retention strategy, user research, marketing activities (online and offline), brand awareness, social media presence, product quality, as well as customer experience. You will have an acute “own it” mindset, equally obsessed with the experience of individual users as with iterating and optimizing scalable growth tactics and processes.
Reporting to the Egypt Country Manager, you’ll combine great operational prowess with a data-driven test-and-learn mindset. You’ll be a creative thinker who is always looking for ways to hack growth.. The role offers the chance to join an early-stage, high growth startup; to have a positive impact on the communities we serve; and to directly lead a growing team.
You will conduct customer research; execute partnerships and events; set up offline and online advertising campaigns; measure operational efficiency and financials for the corridor; manage customer CRM; provide CS teams input into strategies for the market; work with Product and Ops to ensure high success rate and low latency and source and direct community ambassadors and influencers. You will be expected to have deep knowledge of, and networks into, the community, a passion to support your community, and an entrepreneurial spirit, great interpersonal skills, and superb project management.

Responsibilities

  • Build trust-based relationships with diaspora communities through in-person and online communications
  • Conduct customer research with transfer senders and recipients on a regular basis
  • Initiate, negotiate and build partnerships with community associations and organizations
  • Set up offline and online advertising campaigns
  • Source and lead community ambassadors and influencers
  • Manage agencies for Paid, Creatives, and Events
  • Manage customers’ CRM
  • Optimize Operations with help from Product, Ops, Eng and Support teams
  • Deep dive into customer pain points and work with the different teams as well as the Country Manager to solve them
  • Travel to our major corridors to connect with and better understand the Egyptian diaspora and grow our customer base
  • Dedicate part of your time to call customers and respond to messages/comments on our social media channels
  • Work with the Country Manager to outline the growth plan for the market, including the growth strategy, monthly budget, targets, CAC, and CRM campaigns

Requirements

  • Based in Dubai - United Arab Emirates (secondary locations; UK and US are viable but less preferential)
  • 5-7 years of experience in high growth-environment such as startups, marketing, fintechs
  • Exceptional knowledge and networks among the Egyptian diaspora in the UAE and around the world (Europe, UK, US and Canada)
  • Strong business development/sales/marketing/analytical background
  • Experience with paid marketing activities
  • Having contacts with Egyptian influencers and celebrities is a plus
  • Strong interpersonal and communication skills
  • Passion for working with and for migrant communities
  • Resourceful and has the ability to get things done. Also doing “more” with “less”
  • Fluency in English and Arabic, written and spoken, is a must

Also you are

  • Outgoing - you love speaking to people and enjoy building meaningful relationships with customers and community members across cultures
  • Execution oriented - we have an “impact first” philosophy and a lot to be done. You should be able to take an idea to implementation
  • Mission-Oriented - you are passionate about working with immigrant communities and/or financial inclusion
  • Flexible - you are comfortable setting your working hours to accomplish your goals, including work commitments on nights and weekends (e.g events or customer meetings)
  • Organized - you have a system for how you approach your work that can keep you on track in a scrappy startup environment
  • Driven - you thrive in fast-paced, target oriented environments
Impact first.
Team next.
Accept reality.
Propose solutions.
Win with grit.
Be proactively candid, with yourself and others.
Love the particular.
Own it.
Create positive energy.
Maybe, even have fun.
Equal Opportunity Employer
Taptap Send is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are decided on the basis of qualifications, experience and business need. We strongly encourage applications who are members of underrepresented communities to apply.
If you require reasonable adjustments to be made during the recruitment process, please do not hesitate to let us know. Any information you provide us in this respect will only be used to accommodate your requirements.
Note: we recognize imposter syndrome is real - any candidate that does not perfectly fit every characteristic of this role is still strongly encouraged to apply.