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Media Buyer



Marketing & Communications, Accounting & Finance
Posted on Saturday, August 26, 2023


Speechify is the easiest way to listen to the world’s information. Articles on the web, documents in the cloud, books on your phone. We absorb it all and let you listen to it at your desk, on the go, at your own speed, and with tools that make learning easier, deeper, and faster.

What streaming services have done for audio entertainment, we’re doing for audio information. And whatever we’re doing seems to be working. We’re #1 in our category, and experiencing exponential growth.


We are seeking a talented and experienced Media Buyer to join our dynamic marketing team for our app-based subscription business. As a Media Buyer, you will play a pivotal role in driving the growth and success of our subscription model through strategic advertising campaigns on Google, TikTok, Facebook, and Instagram platforms. Your expertise in digital advertising, data analysis, and audience targeting will be essential in reaching and engaging our target audience to maximize conversions and subscriber retention.

What You’ll Do

  • App campaigns and Google SEM experience
  • Develop and execute comprehensive media strategies for TikTok and Facebook advertising campaigns to achieve key performance indicators (KPIs) and business goals.
  • Conduct thorough market research and audience analysis to identify target demographics, interests, and behaviors for each platform.
  • Create engaging ad creatives, ad copy, and landing pages that resonate with the target audience and align with the brand's identity.
  • Manage end-to-end campaign execution, including budget allocation, bidding strategies, ad placements, and scheduling.
  • Continuously monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, return on ad spend (ROAS), and engagement metrics.
  • Identify trends, insights, and opportunities for optimization, and adjust strategies accordingly to improve campaign performance.
  • Collaborate with the creative team to develop compelling visuals and videos that capture the attention of the target audience.
  • Stay updated with industry trends, algorithm changes, and emerging best practices for TikTok and Facebook advertising.
  • Prepare regular reports and presentations showcasing campaign performance, insights, and recommendations for optimization to key stakeholders.

An Ideal Candidate Should Have

  • Bachelor's degree in Marketing, Advertising, Business, or a related field.
  • Minimum of 3 years of hands-on experience managing TikTok and Facebook advertising campaigns.
  • Proficiency in using advertising tools and platforms, such as TikTok Ads Manager and Facebook Business Manager.
  • Proven track record of achieving and exceeding KPIs, such as ROAS, conversion rates, and engagement metrics.
  • Strong analytical skills with the ability to interpret data and draw actionable insights.
  • Creative mindset with the ability to develop innovative ad concepts and strategies.
  • Excellent communication and collaboration skills, with the ability to work effectively within a cross-functional team.
  • Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
  • Familiarity with A/B testing methodologies and a willingness to experiment with different ad formats and strategies.
  • Up-to-date with the latest trends, features, and updates in the social media advertising landscape.

What we offer

  • A fast-growing environment where you can help shape the company and product.
  • An entrepreneurial-minded team that supports risk, intuition, and hustle.
  • A hands-off management approach so you can focus and do your best work.
  • An opportunity to make a big impact in a transformative industry.
  • Competitive salaries, a friendly and laid-back atmosphere, and a commitment to building a great asynchronous culture.
  • Opportunity to work on a life-changing product that millions of people use.
  • Build products that directly impact and support people with learning differences like dyslexia, ADD, low vision, concussions, autism, and more.
  • Work in one of the fastest-growing sectors of tech, the intersection of artificial intelligence and audio.

Think you’re a good fit for this job?

Tell us more about yourself and why you're interested in the role when you apply. And don’t forget to include links to your portfolio and LinkedIn.

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Speechify is committed to a diverse and inclusive workplace.

Speechify does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.