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Lead Regional Marketing Manager

Snyk

Snyk

Marketing & Communications
London, UK
Posted on Wednesday, May 1, 2024

Every day, the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk, as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced “sneak”) comes in. Snyk is a developer security platform that makes it easy for development teams to find, prioritize, and fix security vulnerabilities in code, dependencies, containers, and cloud infrastructure — and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team, Care Deeply, Customer Centric, and Forward Thinking. As a member of our team, you’ll have the opportunity to thrive in a dynamic environment where fostering collaboration, leading with empathy, driving business impact, and inspiring trust are at the heart of everything we do.

Our Opportunity

Join us as the Lead Regional Marketing Manager for Northern Europe, overseeing our UKI, Benelux, and Nordic EMEA regions. You'll spearhead the creation, execution, and optimization of exceptional regional marketing initiatives to drive our growth in this dynamic market.

You’ll Spend Your Time:

  • Interacting with Sales: Serve as the primary liaison between marketing and sales teams, ensuring alignment on lead generation and pipeline development strategies.
  • Collaborating Across Departments: Engage closely with teams from various departments to coordinate and execute multidisciplinary marketing activities, fostering alignment and maximizing impact.
  • Partnering with Technology and Channel Partners: Forge strong partnerships with technology and channel partners to leverage resources and expertise in crafting effective marketing campaigns and initiatives.
  • Planning and Executing Diverse Campaigns: Develop strategic plans for virtual, hybrid, and live format campaigns, including Snyk-initiated and external vendor collaborations, channel and partner activities, third-party conferences, customer-specific programs, and account-based marketing efforts.
  • Webinar Management A-to-Z: Drive webinar initiatives from topic ideation to post-production activities, collaborating closely with content specialists.
  • Localisation & Regionalisation: Ensure campaign relevance by incorporating local stories, trends, and themes.
  • Planning, Budgeting, and Measuring ROI: Own campaign planning, budgeting, goal setting, and performance tracking to ensure alignment with lead and pipeline generation objectives.
  • Ideating: Contribute to the continuous improvement of our marketing efforts by generating and implementing innovative ideas.

What You’ll Need:

  • 6+ years of experience in B2B regional marketing in Northern Europe.
  • Experience collaborating with channel and technology partners.
  • Fluency in English, both written and spoken
  • Proven ability to support and accelerate sales teams, driving towards revenue goals.
  • Strong analytical skills, with experience in data-driven decision-making and campaign analysis.
  • Proficiency in multitasking in a fast-paced environment, both autonomously and within a team.
  • Proficiency in marketing automation and CRM tools such as Salesforce, Looker, EventBrite, Marketo, Eloqua, etc.
  • Confidence in customer-facing communications.
  • Passion for experimentation and process optimization to enhance impact.
  • Hands-on approach, curiosity, and enthusiasm for exploring new domains and technologies.
  • Thrives in fast-paced and highly engaging work environments.

We’d be Lucky if You:

  • Bring additional experience or expertise that enhances our marketing efforts.
  • Have experience at a global cybersecurity company.
  • Are proficient in additional languages, particularly those spoken in the Northern European region such as Dutch, Finnish or Swedish.

#LI-CH2

We care deeply about the warm, inclusive environment we’ve created and we value diversity – we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether you’re the right person, do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.

Benefits & Programs

Prioritize health, wellness, financial security, and life balance with programs tailored to your location and role.

  • Flexible working hours, work-from home allowances, in-office perks, and time off for learning and self development
  • Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers
  • Health benefits, employee assistance plans, and annual wellness allowance
  • Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances