Senior Commercial Activation Lead
New York, NY, USA
USD 125k-170k / year + Equity
Senior Enablement Programs Manager
At Smartly, we're looking for a Senior Enablement Programs Manager to help transform our most important go-to-market priorities into clear, actionable commercial motions that drive customer and business outcomes. Sitting within Commercial Enablement, this role partners across Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Commercial Leadership to ensure revenue teams are equipped to execute with confidence and consistency.
This role is ideal for a commercially-minded operator who thrives in ambiguity, builds alignment across stakeholders, and turns complex inputs into practical guidance, scalable programs, and measurable adoption. You'll help bridge strategy and execution, ensuring our commercial priorities become successful field motions.
What You Will Do
- Own commercial activation plans for strategic go-to-market initiatives, product launches, field plays, and revenue motions.
- Translate product, market, customer, and competitive insights into compelling narratives, talk tracks, manager guidance, and field-ready resources.
- Partner with Sales, Customer Success, Agency, Partnerships, Product Marketing, Product, and Insights teams to align messaging, activation plans, success metrics, and execution expectations.
- Build and scale enablement programs supporting strategic priorities such as product adoption, expansion opportunities, customer value storytelling, QBR and HBR excellence, and major commercial campaigns.
- Create executive-ready updates that provide visibility into activation progress, adoption trends, risks, blockers, and required actions.
- Develop repeatable playbooks, templates, frameworks, and operating rhythms that help teams execute consistently across regions, segments, and customer types.
- Leverage AI tools, enablement platforms, CRM systems, and commercial insights to improve content discoverability, reduce manual effort, and strengthen execution.
- Contribute to the evolution of Commercial Enablement by improving cross-functional collaboration, operational excellence, and overall commercial impact.
What We Are Looking For
- Experience in sales enablement, revenue enablement, go-to-market strategy, commercial strategy, product marketing, revenue operations, customer success strategy, or a related field.
- Strong understanding of B2B commercial motions, including sales cycles, customer value communication, product adoption, expansion opportunities, and stakeholder management.
- Ability to translate complex products, market dynamics, customer needs, and competitive insights into practical commercial guidance and actionable field programs.
- Experience building launch plans, field plays, manager toolkits, adoption programs, QBR/HBR frameworks, or commercial operating rhythms.
- Excellent written and verbal communication skills, with the ability to synthesize complex information into clear recommendations and executive-level updates.
- Strong cross-functional collaboration skills and the ability to influence stakeholders across multiple functions and levels.
- Experience using AI tools, CRM platforms, enablement technologies, content systems, conversation intelligence tools, or commercial analytics to improve execution.
- High ownership, strong organizational skills, and a collaborative approach to driving outcomes.
Preferred Qualifications
- Experience in SaaS, advertising technology, marketing technology, media, agency environments, or other complex B2B organizations.
- Experience supporting global or multi-region commercial teams.
- Familiarity with tools such as Salesforce, Gong, Highspot, learning management platforms, content management systems, AI-enabled workflows, or revenue intelligence platforms.
- Experience creating executive business reviews, strategic playbooks, adoption reporting, or operational performance updates.
What We Offer You
Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
Generous healthcare packages & mental health benefits
401K plus matching & equity grants for all new Smartlies
Wellness benefit & learning reimbursement opportunities
Volunteer time off days & company donation matching opportunities
And so much more…
The base pay range for this position is as mentioned below per year, plus an annual performance bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly’s total rewards provide employees with stock options, medical/dental/vision insurances, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance, and disability benefits. This information is provided in accordance with applicable law. Base pay information is based on market location.
Salary in USD: $125,000 - 170,000
Curious what it’s like to work at Smartly? Visit our Careers page to see how we grow, collaborate, and make impact together.
About Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers.
Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it.
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