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VP, Global Product Marketing



Marketing & Communications, Product
New York, NY, USA
Posted on Friday, May 31, 2024

Interested in bringing to market a modern advertising cloud that combines creative automation, data-driven insights, and media optimization to unlock greater performance and creativity across all social and open web channels? Want to work with some of the world's most innovative and powerful brands? Join us at Smartly!

We are looking for an experienced VP, Product Marketing to strengthen our team! You will lead a globally distributed team of product marketers and help Smartly.io build a solution that combines creative automation, data and media optimization to transform the way that people connect with the brands that they love.

As the VP, Global Product Marketing at Smartly you will...

  • Represent the global voice of the customer at Smartly by analyzing advertiser needs, staying ahead of the constantly evolving ad landscape and watching competitors to advise the product roadmap, positioning, competitive advantage and commercial strategy
  • Be responsible for Smartly go-to-market strategy and product roadmap in service of commercial goals for new and existing business
  • Lead a team of product marketers and enablement specialists responsible for crafting compelling messaging, positioning, product taxonomy and go-to-market strategies
  • Craft plans for new product and service offerings across Smartly Creative, Media and Intelligence suites
  • Collaborate with sales & customer enablement, commercial leadership, as well as growth & brand marketing leads to craft messaging, collateral and success stories that engage our target customers with relevant content
  • Guide the product management and engineering teams to define customer needs/pain points and develop solutions to address them
  • Oversee the training team responsible for roll-out of new features via the Smartly Academy
  • Develop deep relationships with our product marketing partners at the world's leading social media platforms to drive improvements in our customer experience
  • Perform market, competitive, pricing & packaging analysis and recommend solutions based on findings
  • Provide product and market expertise in support of our customer facing commercial teams

We're definitely looking for you if you have...

  • 12+ years of business strategy and marketing experience with 10+ years in a product marketing role defining and carrying out go-to-market strategy
  • Experience working in a fast-paced B2B/SaaS startup; AdTech and/or creative/media agency experience is a big plus
  • Experience working closely with product management, engineering, analytics, design and other marketing capabilities (regional marketing, growth marketing, brand and content marketing) to develop, launch, and scale solutions
  • Track record of effectively advising senior stakeholders on product positioning and priorities
  • Experience developing positioning, messaging and pricing for products and offering packages that serve multiple use-cases, verticals and markets.
  • Outstanding verbal and written communication skills; very comfortable communicating to senior executives
  • A consistent record influencing a cross-functional and highly diverse distributed team to outcomes
  • Ability to master a sophisticated offering with multiple dimensions (including product, services and partnerships) and simplify into easily digestible yet uniquely differentiated value propositions
  • Highly effective analytics, listening and critical thinking skills with deep commitment to understanding customer needs
  • Ability to inspire cross-functional teams, tell compelling stories and present with confidence to a broad range of audiences
  • Proven track record of building and leading a hard-working team of product marketing managers in a B2B SaaS environment
  • Strong project management and collaboration skills with the ability to balance shifting priorities and handle ongoing projects

The base pay range for this position is as mentioned below per year, plus annual bonus. We take into consideration an individual’s background, expertise, and experience in determining final salary. In addition to annual salary, Smartly.io’s total rewards provide employees with stock options, medical/dental/vision insurance, retirement savings benefits, parental leave, 5 weeks vacation, unlimited sick days, life insurance and disability benefits. To learn more visit https://www.smartly.io/careers#our-benefits. This information is provided in accordance with applicable law. Base pay information is based on market location. Salary in USD: $230,000 - $270,000


Meet Smartly

Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.

Visit Smartly.io to learn more.