Technical Art Director
We’re looking for a knowledgeable and self-starting Art Director to deliver effective and innovative advertising concepts to clients, using a combination of traditional creative methodology and Smartly.io technology. This person will report to our Creative Director, and work closely with our clients and design team to drive innovation, provide design expertise, and safeguard our process.
As a Technical Art Director at Smartly.io, you will …
Develop Advertising Strategies and Ideas
- Interpret creative briefs and client needs into best-in-class digital advertising concepts, taking into account brand, strategy, and market position
- Create original moodboards, layouts, animations and videos to articulate thinking & decision making
- Deliver compelling presentations to client stakeholders of proposed concepts
- Lead conversations with clients about concept implementation – what to expect at each stage, and what is needed from them
- Share knowledge of best practices within digital advertising and content with clients, as it relates to our product and process
- Advise, review and critique design outputs at all stages of the Ad-Lib.io/Smartly.io creative process.
- Know our product inside and out, and how clients can use Ad-Lib.io with their own creative guidelines to get the most out of their campaigns.
- Explain complex topics – such as creative production techniques – to clients who may not have any design experience
We're definitely looking for you, if you ...
- Have Advertising and Marketing or equivalent experience.
- Minimum 5-8 years experience in a client-facing advertising or social media marketing role
- Are knowledgeable of the capabilities of HTML5 and principles of dynamic advertising a must
- Are knowledgeable of best practices in digital marketing and advertising
- Familiar with popular social media platforms – Meta, TikTok, Snap, YouTube and other Social Media Platforms
- Experience working with brands, designers, developers, and creative teams
- Knowledge of Adobe XD, Photoshop, Illustrator, Sketch and other industry standard tools
- Have excellent presentation, communication, and negotiation skills
- Are fuent in English
- Are skilled in the art of prioritizing and managing work and resources across engagements based on short- and long-term need
Smartly.io is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. We are the only company managing creative and media for 700+ brands worldwide and $5B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.
Visit Smartly.io to learn more.