Job Summary:

The Marketing Program Manager is responsible for accelerating growth by driving best practices for procedure integration with trained customers and the field. Specifically, this role will develop and execute marketing programs focused on helping and enabling practices to identify and educate potential Intracept patients and optimize practice workflows - helping appropriate patients suffering from Chronic Low Back Pain get treated with this breakthrough procedure. The role will work collaboratively in a team environment with sales, reimbursement, and professional education for optimal effectiveness.

Location:

Our corporate office is in Edina, MN. We provide a flexible hybrid work model that includes Monday-Wednesdays working from our corporate office and Thursday-Friday working remotely. Local to Minnesota preferred.

Responsibilities:

• Demonstrate strong understanding of the Chronic Low Back Pain market, trends, competitive landscape, clinical literature, the Intracept patient profile, similarities/differences across customer segments, general practice dynamics and workflows when communicating with customers and cross-functional partners.
• Partner with Marketing & Sales Leadership to identify quarterly key accounts to execute depth-driving marketing plans and activities, designed to increase Intracept patient identification and program workflow efficiency.
• Analyze and achieve ROI metrics to develop data-driven plans and communicate results to internal stakeholders.
• Lead regional disruptive marketing campaigns and co-marketing programs designed to drive market agitation to accelerate Intracept awareness and adoption.
• Help expand the co-marketing menu of opportunities to enable new channels of education and engagement for HCPs and patients.
• Execute Advanced Practice Practitioner (APP) program education activities. Responsible for regularly engaging with APP faculty and developing programs and materials to increase Intracept procedure awareness and integration best practices. Activities include, but are not limited to, hosting webinars, supporting training programs, new material development, and supporting advisory boards and society meetings.
• Marketing lead for customer quarterly program reviews (QPRs). Responsible for developing relative business and marketing quarterly content and supporting the field in quarterly customer reviews.
• Partner with the field and cross-functional partners to assist in the development and support of national and regional customer Summits and other local meetings.
• Partner with the field and cross functions to update existing materials and develop new customer-facing resources.
• Assist with new hire sales training to successfully onboard new employees to impactful marketing programs and materials.
• Support society meetings/conferences, customer training programs, and company meetings.

Required Qualifications:

• Bachelor's degree in marketing, engineering, or scientific discipline; MBA preferred .
• 5+ years prior downstream product management, program development, market development, strategic marketing, sales and/or applicable in-practice experience.
• Strong presentation skills and experience presenting to and influencing customers.
• Operates with a strong sense of urgency and has a successful track record of relationship development with commercial teams and customers.
• Willing to travel 30-40% annually, up to 4 days at a time, including weekends a couple times/year.

Additional Qualifications:

• Excellent interpersonal and communication skills, including Power Point and the ability to listen to, assess customer needs, and identify solutions.
• Good understanding of medical device marketing preferred.
• Experience with project management/project leadership, excellent planning, and organizational skills.
• Ability to engage and influence cross-functional colleagues, even without direct reporting relationships.
• Strong analytical and strategic thinking skills.
• High level of motivation with the ability to operate as an individual and team contributor or leader.