Job Summary:

Reporting to the Vice President – Marketing & Strategy, this position is responsible for market insights that inform and influence both upstream and downstream commercial strategy and execution. Additionally, this role will have ownership over voice of the customer/market research and analysis that will impact market/customer segmentation & targeting, market expansion, business development, and long-term portfolio decisions. Success in this role requires strong attention to detail, and the ability to thrive in a fast-paced, continually changing environment.

Location:

Hybrid from Edina, MN office (Mon.-Wed. in office, Thursday & Friday remote)

Responsibilities:

• Gain and deliver market insights to inform strategy for both upstream and downstream commercial strategy
• Lead market research efforts for the company by either executing or working with external vendors to manage and execute on qualitative and quantitative research projects
• Identify and monitor key metrics providing daily, monthly and quarterly insights and reports to track and improve marketing effectiveness
• Provide expertise on data interpretation for the marketing and commercial organizations
• Collaborate with cross-functional teams including sales operations, sales, marketing, professional education and sales training to build analytical models, explain data-gathering requirements, deliver analytics insights, and make recommendations
• Create relevant and compelling presentations of market research insights, meaningful conclusions, and actionable recommendations for key stakeholders, including senior management and functional stakeholders
• Define, compute, track, and continuously validate business metrics with descriptive and predictive analysis
• Act as change agent to influence the adoption of data visualization best practices across commercial departments
• Lead voice of customer and brand research to understand awareness and perceptions of Relievant and Intracept across physician audiences and specialties
• Develop process and prioritization model for identifying key markets and segments for targeted campaigns; measure impact and drive continuous improvements
• Provide list management support to identify key targets and customers at industry events
• Partner with outside agencies/vendors to support marketing initiatives and meet deadlines
• Develop, track, and report appropriate marketing & pipeline metrics
• Research medical device market, technology, and competitive dynamics of prioritized prospects
• Provide effective communication with internal and external stakeholders
• Manage & track key performance metrics
• Perform other related duties and responsibilities, on occasion, as assigned

Required Qualifications

• Bachelor's degree, preferably in Marketing, Business, Analytics or related field
• 7+ years of strong analytical and problem-solving experience working in Marketing, business analyst role, process improvement, and/or program/project management, preferably in the healthcare, consumer goods, and financial industries.
• Data-driven problem solver with the ability to approach challenges or issues from multiple perspectives
• Experience in providing meaningful narratives through the use of data and visualizations
• Ability to quickly and effectively analyze data, extract trends from analysis, and translate trends into actionable and understandable insights
• Demonstrated organizational skills, attentiveness to detail, ability to work under limited supervision, and the ability to handle multiple projects simultaneously
• Excellent verbal and written communication skills
• Demonstrated ability to build strong rapport and relate well to internal and external customers; company and cross-functional business partners

Additional Qualifications:

• Demonstrated ability to think and act strategically, considering both short- and long-term impact
• Is highly adaptable, operates with a sense of urgency, and challenges the status quo
• Experience working in a medical device start-up company preferred
• Curious, driven to achieve, and willing to challenge and ask thoughtful questions
• Exceptional personal initiative and desire to drive continuous improvement
• Positive, professional, team player, go getter, winner