As the Local Outreach & Business Development Representative, you will spearhead the launch of Papa’s first dedicated referral channel for our Direct-to-Consumer (DTC) offering. In this critical, community-facing role, you will build strategic partnerships with the organizations and professionals who guide older adults and their families in securing vital in-home support.

Your target network will include a diverse ecosystem of stakeholders, such as senior-specialized realtors, physical therapy/rehab practices, faith-based organizations, aging-services NGOs, primary care providers, senior living communities, and local senior-focused content creators. This role offers the unique opportunity to build a local footprint from the ground up.

How You Will Allocate Your Time

• 60% Partner Engagement & Community Presence: Driving outreach across the assigned territory through pre-arranged meetings, educational presentations (such as lunch-and-learns), public speaking engagements, and representation at key community events.
• 30% Pipeline Management & Strategic Follow-Up: Conducting targeted communication campaigns (phone, email, digital, and mail), scheduling, updating CRM records, and executing the necessary pre-work to convert interest into long-term partnerships.
• 10% Insights, Strategy & Playbook Iteration: Analyzing territory data, sharing field-level insights with headquarters, collaborating on collateral updates, and continuously refining our local referral playbook to optimize performance.

Key Responsibilities:

• Relationship & Portfolio Management: Build and maintain a strategic portfolio of referral partners across multiple assigned segments (including healthcare providers, community organizations, faith-based groups, and senior-service networks).
• Territory Coverage & Outreach: Travel effectively throughout the assigned territory to conduct pre-arranged meetings and outreach. Utilize multiple communication channels—including phone, email, digital, and mail—to engage partners and convert interest into action.
• Public Speaking & Presentation: Deliver educational presentations and represent the organization at community events, partner-hosted seminars, and coalition meetings.
• Educational Outreach: Execute target-specific outreach strategies, such as educational luncheons and direct provider meetings, to engage prospects who require structured follow-up.
• Data & Pipeline Management: Maintain accurate records of the named-account list and partner pipeline within the CRM, documenting clear statuses, primary contacts, and follow-up commitments.
• Campaign Attribution: Distribute and track partner-specific promotional codes in the field to optimize conversion and ensure accurate attribution across segments.
• Performance Tracking & Analysis: Monitor referrals through the conversion funnel (lead to retention) by partner segment; analyze data to report on performance and field insights.
• Strategy Iteration: Continuously evaluate and iterate on the local referral playbook. Provide regular, data-driven recommendations to headquarters regarding marketing materials, messaging, and segment prioritization.
• Collateral Customization: Adapt messaging and communication materials to effectively resonate with diverse partner segments; collaborate with marketing/HQ to update collateral as strategies evolve.
• Regulatory Compliance: Understand and adhere to local municipal guidelines regarding marketing and outreach constraints, ensuring all field tactics remain strictly compliant.
• Plan and represent Papa at local industry events, expos, and partner-hosted gatherings — including realtor networking lunches, the Pride Center annual senior expo, and Palm Beach Partnership for Aging monthly meetings.
• Deliver weekly insights to HQ on what is converting, what is not, and what the rep is recommending to adjust.
• Be the local face of Papa in the market — represent Papa with consistency, professionalism, and a tone of awareness rather than sales.

To qualify for this role you must have:

• Market Knowledge: Deep familiarity with the local geography, neighborhoods, and senior-services community in Broward and/or Palm Beach County (or ability to quickly develop it).
• Stakeholder Engagement: Proven ability to build rapport and communicate respectfully with older adults and senior-adjacent professionals.
• Field-Based Mindset: High comfort level working in a mobile, community-facing role. Strong preference for building relationships through direct, in-person engagement rather than remote/desk-based outreach.
• Regulatory Navigation: Ability to understand complex regulatory environments (e.g., Medicare, caregiving compliance) and confidently address detailed questions from healthcare providers, realtors, and NGO partners.
• Autonomy & Self-Management: Exceptional self-discipline with a demonstrated ability to manage your own calendar, track follow-ups, maintain CRM hygiene, and drive results independently.
• Effective Communication: Strong written, digital, and interpersonal communication skills, including the ability to deliver educational presentations to small audiences.
• Data Literacy: Ability to navigate a CRM, pull lists, summarize weekly progress, and analyze basic trends to identify what strategies are successfully driving conversions.
• Software Proficiency: Proficiency with standard productivity tools (e.g., MS Office, G Suite).
• Education: Bachelor’s degree in Business, Marketing, Healthcare, Communications, or a related field, or equivalent professional experience.

Preferred Qualifications (Bonus):

• An existing network within the senior-services, real estate, or healthcare community in the target market.
• Prior experience in field sales, community outreach, healthcare partnerships, senior services, or senior real estate.

Mobility & Travel Requirements

• Territory Mobility: Ability to travel reliably and efficiently across the assigned territory on a daily basis to attend meetings and community events.
• Extended Travel: Ability to travel occasionally for regional company meetings and professional development opportunities.

Location & Residency

• Target Territory: Based in the Phoenix, AZ metro area, specifically covering Maricopa County.
• Residency: Must reside within or in close proximity to the assigned Maricopa County territory to ensure efficient daily coverage and local community engagement.
• Market Knowledge: Deep familiarity with Phoenix/Maricopa County geography, local neighborhoods, and the regional senior-services community (or the ability to quickly develop it).

Compensation & Benefits

• Classification: Non-exempt, hourly role.
• Compensation: $30/hour plus uncapped quarterly commission tied to activated paying members.
• Reimbursement: Approved mileage and parking expenses incurred during field work are reimbursed.
• Benefits: * Medical, dental, and vision insurance coverage
• HSA/FSA options
• 401(k) plan with a company match up to 4%
• Paid Time Off (PTO) & Sick Leave

• Parental leave and caregiver leave

Physical & Mental Requirements

Mobility and Territory Navigation: Ability to reliably travel daily throughout the assigned geographic territory (Broward and Palm Beach Counties) to conduct site visits, facilitate drop-in meetings, and transport necessary marketing materials and collateral to events.

In-Person Stamina and Engagement: Ability to maintain a high level of physical and energetic presence during active field-based work (comprising 60% of the role), including standing, moving, or navigating various community venues, expos, and partner offices for extended periods.

Effective Multimodal Communication: Ability to clearly and persuasively articulate company values, deliver educational presentations, and address complex regulatory questions to diverse audiences—including healthcare providers, seniors, and community leaders—via verbal, written, or assistive-technology-supported communication methods.

High-Level Cognitive Function and Self-Discipline: Ability to independently plan, prioritize, and manage a fluid daily calendar with minimal direct supervision; must possess the mental agility to quickly pivot strategies based on field observations and analyze data trends within a CRM.

Emotional Intelligence and Relationship-Building: Strong psychological and interpersonal resilience required to handle cold outreach, build immediate trust in regulated environments, and maintain a consistent, patient, and professional demeanor when collaborating with seniors and senior-adjacent professionals.

Digital Literacy and Multi-Tasking Capability: Ability to effectively operate office productivity software (GSuite/Microsoft Office) and manage digital tracking systems, requiring the mental focus to transition smoothly between active field relationship-building and detailed, data-driven follow-up documentation.

About Papa's culture:

Papa’s culture is people first. While we have an incredible team of hard-working Papa people, at the end of the day, our company is really about community – and we celebrate that among our employees. We encourage everyone to bring their whole authentic selves to work. To be transparent. To be non-hierarchical. And, above all, to be a really good person.

We see ourselves as a place where every Papa employee feels they belong, a place where careers flourish, a place that brings back purpose and joy to work, a culture where visionaries/entrepreneurs are developed.

Papa is an equal opportunity employer. We proudly support the ParityPledge® for gender and racial parity at the highest levels of business.