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Brand Content Creator

Pair Eyewear

Pair Eyewear

Design
New York, NY, USA
Posted on Friday, May 10, 2024

At Pair Eyewear, we’re building the largest global eyecare company in the world focused on bringing personalization to the end to end eyecare experience, starting with your glasses. We’ve developed the first personalized eyewear brand where glasses can be an extension of your personality, mood, and interests. With funding from leading venture capitalists in the consumer space, partnerships in the entertainment, sports, and fashion arenas, and a team of passionate individuals, we’re on a mission to completely revolutionize the eyewear industry. We’re excited that we already have the support of Good Morning America, The Today Show, Oprah Magazine, CNN, and Forbes helping us share our story.

At Pair Eyewear, we’re building the largest global eyecare company in the world focused on bringing personalization to the end to end eyecare experience, starting with your glasses. We’ve developed the first personalized eyewear brand where glasses can be an extension of your personality, mood, and interests. With funding from leading venture capitalists in the consumer space, partnerships in the entertainment, sports, and fashion arenas, and a team of passionate individuals, we’re on a mission to completely revolutionize the eyewear industry. We’re excited that we already have the support of Good Morning America, The Today Show, Oprah Magazine, CNN, and Forbes helping us share our story.

Overview

Pair Eyewear is seeking a Brand Content Creator to build our existing social presence, bring new ideas to the table, and create compelling stories that resonate with our audience.. This role will report to our Creative Strategist, Paid & Organic Social. You will have the opportunity to make a big impact on one of our fastest growing revenue-driving channels in an incredibly collaborative and high-growth environment. Your partners will be marketing and merchandising/design.

What You’ll Do:

As a valued member of our team, you will:

  • Produce video content supporting our weekly collection launches, general product education, and everything in between for social channels such as TikTok, Facebook, Youtube, and Instagram. This includes ideation, execution, and post-production.
  • Develop and execute static content for in-feed posting on our main social pages as well as our customer Facebook group.
  • Pitch content ideas to the Creative Strategist and assist the Social Media Coordinator in building out the weekly social content calendar.
  • Handle audio recording and mixing for voice overs on longform video shoots.
  • Stay up to date on social trends, pop culture, and industry standards to keep content fresh.
  • Collaborate with the Influencer team to brainstorm ideas for briefs and align on organic social strategy.
  • Work closely with the photographer and creative team to ensure the brand's creative remains consistent across all campaigns and micro content.

Who You Are:

  • You have 1-3 years experience creating social content for brands, ideally a D2C brand.
  • You have excellent on-camera skills.
  • You are not afraid to experiment, learn, and try new things.
  • You’re quick-witted, creative, and can form out-of-the-box concepts.
  • You marry creative thinking with a data-driven approach to inform your starting strategy in tackling any given project, to set yourself up for success.
  • You care about fostering good relationships with your colleagues.

Need to Have:

1-3+ years experience in video production, content creation, and/or social media management

  • Proficiency in Adobe Creative Suite, specifically Premiere Pro, After Effects, and Photoshop.
  • Can showcase a dynamic portfolio of both video, photo, and/or social media content.
  • Knowledgeable in studio production (lighting for video, audio recording, and basic composition)
  • You have the ability to juggle different priorities in a fast-paced and rapidly growing environment.

Nice to Have:

  • Familiarity with social strategy tools such as Sprout Social and TikTok business suite
  • Experience script writing, copywriting, and/or caption writing for SEO optimization
  • Experience working in FIGMA
  • Studio photography production experience
  • A bachelor’s degree in video production, or a related field.

Some Benefits and Perks of Working At Pair:

  • Health, vision and dental insurance
  • Generous vacation policies
  • Competitive salaries with equity opportunities
  • Retirement savings plan options
  • Free eyewear (plus discounts for family and friends)
  • NYC dog friendly office with flexible hybrid work options

At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range for this position is expected to be $68,000 and will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply.

Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.