🕹️Growth Marketing (US)
Paella Labs
Marketing & Communications, Sales & Business Development
Posted on Feb 4, 2025
🕹️
Growth Marketing (US)
If you are interested, please apply here
About Crossmint
In the 2000s, the world came online. Now, it’s coming onchain—and we’re making it happen, faster.
Crossmint is a one-stop-shop developer platform for companies building onchain. We completely remove the complexity of building and using blockchain applications. Our platform provides all of the infrastructure companies need to build apps that scale to millions, without needing to orchestrate multiple vendors. It lets them create experiences that mirror the traditional web with familiar features like FaceID and email sign-ups, while eliminating gas fees and other friction points.
Our suite includes wallets, payments, onboarding, on/off ramps, tokenization, AI agent infrastructure, and other essential onchain building blocks, across 40+ blockchains.
We’re building a world where companies can get their entire blockchain backend, through a few lines of code, to build the next generation of the internet. Join us!
Location
United States (US). Ideally in one of our physical locations: New York or Miami.
Type of Employment
Full-time
Seniority
3-10 years in growth or product marketing
Responsibilities
As a Growth Marketer, you will play a critical role in accelerating Crossmint’s growth. Your main KPI will be inbound generated, directly or indirectly (# of opportunities and revenue generated through them).
To achieve that, you will be working closely with the founders and leadership team doing things like:
Growth Hacking: Continuously run experiments to identify new growth channels, and try creative things to get more developers/companies into the platform
SEO: Own the SEO strategy, producing and editing content and other artifacts to improve the website’s authority and traffic generated via organic search (incl. AI searches)
Campaign Execution: Manage end-to-end execution of marketing campaigns to drive user acquisition and engagement
Social Media: Help drive growth on Twitter, LinkedIn, and Warpcast to increase our social media presence and engagement
Ads: Plan, execute, and optimize paid marketing campaigns across platforms including LinkedIn and Google Ads
Measure: monitor, analyze, and report on key performance metrics, making data-driven recommendations for continuous improvement
Trend Monitoring: Stay updated with the latest web3 trends to ensure our strategies are cutting-edge and effective
Owning outcomes: Track key metrics and report stats to the team to showcase the impact of your work
About You:
You will bring proven marketing expertise and a passion for growth:
Growth-hacking mindset. You know what makes people tick and how to get them excited. You can run effective campaigns quickly with minimum resources
Previous marketing experience. You’ve done it before and can help us implement it quickly
Experience with start-ups and (ideally) developer products
A+ written and spoken English
Data-driven: Strong ability to analyze data, A/B test, and iterate quickly
Entrepreneurial Mindset: Ability to thrive in a fast-paced, dynamic environment. Proactive, results-oriented, and able to think strategically and execute tactically
Technical Acumen: You can get deep into the product
Passion for crypto
Preferred Experience
We highly value candidates who have:
Worked on technical products or developer infrastructure.
2+ years of experience with blockchain or crypto.
Proven marketing track record
Experience in start-ups or high-growth companies.
Benefits
Highly competitive location-based compensation.
Stock options program.
Unlimited, flexible PTO.
Flexible work schedule.
Company laptop and allowance for any necessary home equipment.
Daily stipend for commuting to the office.
Company-paid trips for annual off-sites and onsites.
Health, dental, vision, life, short term disability (STD) and long term disability (LTD) insurances.
401(k) Plan.
This role is designed to ensure that Crossmint’s marketing efforts are data-driven, innovative, and aligned with our growth objectives. If you are passionate about growth marketing and want to make a significant impact at a fast-growing company, we would love to hear from you!