Content Creator
Ollie
Design
Remote
Posted on Dec 5, 2024
Ollie was born with the mission of improving the lives of pets and pet parents nationwide. We make human-grade pet food, tailored for each dog’s nutritional needs, and deliver directly to our customers’ doors. Through Ollie’s carefully crafted meals and health services for members, dogs can truly live their healthiest, happiest lives.
As a member of our growing team, you’ll take part in a company culture that cares deeply about its work and its team members.
Ollie is looking for a Content Creator to conceptualize and produce engaging short-form video content for platforms like Instagram and TikTok that delivers on Ollie’s brand values and social media strategy. The ideal candidate stays ahead of social media trends and cultural moments, creating timely and relevant content that resonates with our community and drives engagement. You will manage the entire content production process, from filming to editing, while experimenting with various styles to keep our content fresh and engaging with our community across social media platforms. We’re seeking a creative thinker with strong storytelling abilities who is passionate about dogs and our community, with excellent communication skills and a keen eye for detail.
This role is based remotely within the U.S. and will report to the Brand Marketing Manager.
What You'll Do:
- Conceptualize, star in, and create engaging and original short-form video content for social channels like Instagram and TikTok that aligns with Ollie’s brand's voice and objectives.
- Stay ahead of social media trends, challenges, and cultural moments to implement relevant and timely content into the broader social media calendar.
- Collaborate closely with the Ollie brand marketing team to understand campaign goals and messaging, translating them into visual narratives that drive engagement and brand advocacy.
- Execute end-to-end video production, including ideation, filming, editing, sound design, and visual effects, to deliver polished and high-quality content.
- With the goal of continuously improving performance metrics, experiment with different video styles, techniques, and formats to keep content fresh and appealing to diverse audiences.
- Monitor social media trends, competitor activity, relevant conversations, and feedback, and leverage these insights to inform our content strategy and creative output.
- Frequently analyze performance of content to optimize continuously via regular reporting and actionable recommendations.
- Engage with and manage the Ollie and broader dog community across various social media platforms (Instagram, Facebook, TikTok, etc.) and monitor comments and trends to foster a sense of community and drive meaningful interactions.
- Drive proactive social interactions across social channels to keep Ollie involved in relevant conversations and top of mind for social users.
- Explore opportunities for and assist with creative production on ad hoc content-related projects including podcast, YouTube Shorts, LinkedIn, Ollie member Facebook group, Reddit forums, blog content.
Who You Are:
- You have a proven track record of social media content creation with a portfolio showcasing your ability to create viral, high-performing content.
- You have a deep understanding of social media platforms and their ecosystems, trends, challenges, and each platform’s unique community culture.
- You are comfortable and charismatic in front of the camera.
- You have a proficiency in hands-on content creation, including ideation, production, and creative execution via in-app editing, video editing software, and creative tools to produce visually appealing and well-edited content.
- You can work independently and cross-functionally alongside the Social Media Lead, creative team, and other marketing team collaborators.
- You have strong visual and storytelling skills, with an eye for detail and a knack for capturing attention quickly.
- You are familiar with social media management tools (i.e. Sprout Social).
- You have excellent written and verbal communication skills.
- You are a creative thinker with the ability to develop engaging content and messages.
- You are passionate about dogs and understand dog parents and the dog community.
- You have a strong attention to detail and commitment to quality.
What You'll Get:
- Competitive salary and a stake in the company
- Sponsored 401k program with employer match up to 4%
- Comprehensive health coverage including medical, dental and vision
- Unlimited vacation policy that you're encouraged to use
- Paid parental leave
- 1-week paw-ternity leave for new dog parents
- Free Ollie subscription
- Inspiring pack members!
What We Value:
Keeping Dogs At The Heart
Our profound love for dogs unites us and drives and inspires every aspect of our business. We wholeheartedly believe dogs make us better in life and at work.
Being Courageous And Kind
We create a safe, inclusive space for everyone to show up as their authentic selves. We check our egos at the door and speak our minds. We embrace diverse backgrounds and perspectives as they bring new and different ideas and ways of working together.
Setting New Standards
We believe in continually raising the bar, never settling for less than our best as a team and individuals. We keep improving from the quality of our products to our customer experience to how we work.
Making Ollie The Best Chapter
We are building an impactful business while making memorable experiences with one another. We celebrate our successes, learn from our failures, and enjoy our collective journey. Our time at Ollie should be a milestone in our careers.
If you'd like to stand out, tell us in your cover letter why you're interested in joining Ollie and how your skills match the responsibilities detailed in this posting.
Ollie embraces diversity and equal opportunity. We're committed to building a team that represents a variety of backgrounds, perspectives, and skills. Ollie is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please include that in your application.