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Demand Generation Manager (ABM)

Mindtickle

Mindtickle

Sales & Business Development
United States · Remote
Posted on Thursday, March 14, 2024
Who we are
Mindtickle is the market-leading revenue productivity platform that combines on-the-job learning and deal execution to get more revenue per rep. Mindtickle is recognized as a market leader by top industry analysts and is ranked by G2 as the #1 sales onboarding and training product. This year, Mindtickle was recognized for its outstanding customer support winning a Gold Stevie Award for Sales and Customer Service.
If you are looking for an exceptional opportunity to drive impact in a fast-paced, results-driven, and collaborative environment, this role is for you! This role is responsible for developing and implementing strategies to generate revenue for Mindtickle. They work closely with the sales, marketing, and revenue operations teams to align efforts, and use data and analytics to measure and improve performance.

Responsibilities

  • Develop and implement multi-channel demand-generation strategies and campaigns
  • Use data and analytics to measure and improve the performance of demand-generation efforts
  • Work closely with content marketing and digital owners to align efforts and drive revenue
  • Lead cross-functional readout meetings with marketing and sales teams to review successes and opportunities to improve performance
  • Create and manage demand generation budgets for paid media
  • Develops realistic forecasts and projections for campaign performance and revenue impact
  • Measure and report on the success of marketing campaigns - direct and influenced revenue, conversion, velocity
  • Identify and resolve challenges to accelerate campaign creation and execution
  • Leads complex workstreams in Asana to support successful product launches, ABM programs, and competitive takeout campaigns

Qualifications

  • 5+ years of ABM experience, preferably in the SaaS technology industry
  • A successful track record of building and executing high-performing marketing campaigns and partnering with sales teams
  • Strong project management/organizational skills and the ability to successfully manage multiple initiatives at once
  • Strong interpersonal skills and the ability to coordinate across multiple departments
  • Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals.
  • Experience managing vendors, partners, and managing budget Experience with marketing/sales tech: SFDC, Marketo, 6Sense, Demandbase, Zuddl/Zoom, Mutiny, Outreach, Chili Piper, Qualified
Our culture & accolades
As an organization, it’s our priority to create a highly engaging and rewarding workplace. We offer tons of awesome perks and many opportunities for growth.
Our culture reflects our employee's globally diverse backgrounds along with our commitment to our customers, and each other, and a passion for excellence. We live up to our values, DAB, Delight your customers, Act as a Founder, and Better Together.
Mindtickle is proud to be an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected by law.
Your Right to Work - In compliance with applicable laws, all persons hired will be required to verify identity and eligibility to work in the respective work locations and to complete the required employment eligibility verification document form upon hire.