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Senior Manager - Regional Marketing

Leanplum

Leanplum

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Monday, April 24, 2023
About the Role:
CleverTap is looking for a Regional Marketing Manager to oversee regional marketing strategies for India and align with the Indian Go-To-Market team to deliver on quarterly and annual revenue targets. This role will develop regionalized marketing programs focused on new business acquisition for India through a portfolio of programs designed to capture and create demand. The role will be responsible for leading a team and creating market development plans, inbound marketing campaigns, high-touch activations, events, and ABM marketing. In this role, you'll have an opportunity to define the India marketing strategy alongside sales leadership. By driving the field marketing and in-region marketing-sales alignment strategy, you will be a critical leader in establishing best-in-class practices across the organization.
What will you do:
- You will work cross-functionally to further implement and expand foundational marketing programs and processes, and apply a region-centric strategy that supports local teams’ revenue attainment.
- Build strong relationships across the organization–and even stronger relationships with your cross-functional partners within India and Marketing at HQ– with the goal to ensure that regionalized programs are smoothly, and fully, executed while sustaining high levels of growth.
- Own the entire India marketing business and build the demand strategy for the region that drives our growth objectives in collaboration with local Sales leadership.
- Own the entire Marketing pipeline number for India, including direct ownership of field marketing, and matrixed ownership of demand gen programs run from HQ.
- High focus on Sales Accepted Lead (SAL) generation.
- Partner with India Sales leadership and the global Marketing team to develop and build scalable and predictable programs for the Indian market.
- Own the field marketing (in-person and virtual events, webinars) plan for the region to drive demand, client engagement and brand awareness.- Support and coach the regional Field Marketing Manager.
- Serve as the region's voice for regional nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs.
- Develop innovative integrated campaigns in partnership with the global demand gen team to deliver in-region results.
- Manage and develop a team of regional field and event marketers.
- Collaborate with the Global PR team to design and deliver PR communication for the region.
- Collaborate with Global Content Marketing to ensure regional representation on the global content calendar, including regional case studies, localised product launches, and event announcements.
- Deliver demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the Indian Marketing strategy’s impact.
- Travel regionally and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts, including hands-on involvement in the execution of live programs.
What we are looking for:
Must have :
- Atleast 10+ years experience in key marketing areas.
- B2B SaaS marketing experience- Bachelor's degree required
- Proven credentials for pipeline generation strategy and execution.
- Should have worked closely with field sales and partnerships teams.
- Experience with digital marketing, events, account-based marketing (ABM)
- Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers.
- Strong organizational skills coupled with the ability to formulate and communicate strategy.
- A self-starter with the ability to work independently and as part of a team.
- High aptitude for looking at problems as opportunities, and working cross-departmentally to create unique solutions to solve them for the benefit of the region and the company.
- Travel as and when required.
Good to have:
- Experience in the MarTech space
- Experience in implementing bottoms-up SAL-focused regional marketing initiatives
Who you will report to: Senior Director Field Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta.
For more information, visit clevertap.com or follow us on LinkedIn and X.