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Senior Associate - Email Marketing

Leanplum

Leanplum

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Monday, March 13, 2023
About the Role:
As a Senior Associate - Email Marketing, you will be responsible for running email marketing campaigns end-to-end, managing email databases and creating newsletters and to reach customers through email campaigns and inform them about new products and events.
What will you do:
- Analyze campaign performance (track key metrics like open rate, CTR, spam rate, bounce rate, unsubscribe rate etc) and create reports to ensure consistency and efficiency in the campaigns
- Run email marketing campaigns end-to-end (from content to deliverability to analytics) to increase brand awareness
- Write & strategise content for all marketing emails to ensure that email marketing works in coherence with other marketing channels
- Create & manage Drip campaigns for lead nurturing to increase MQLs for other sub functions
- Manage email databases to ensure emails follow industry policies and best practices
What we are looking for:
Must have:
- 2-4 years of experience in Email Marketing
- Knowledge of lead generation, lead nurturing, drip campaigns
- Well versed with Hubspot to other automation tool Writing & Communication skills
- Strong analytical skills (to analyse campaign metrics and improve performance)
Good to have:
- MBA in Marketing
Measures of Success:
- # MQL / SQL Leads
- # of events, mixers, meetups per quarter
- # of registration/ participation
- Brand Visibility - Share of Voice
- Event budget adherence
Key Competencies:
- Functional: Email Deliverability, Content creation, analytical skills, logical reasoning
- Behavioural: Cross team collaboration, communication, problem solving
Who will you report to: Director Content Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including AirAsia, Electronic Arts, TED, English Premier League, TD Bank, Carousell, Papa Johns, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.
For more information, visit clevertap.com or follow on LinkedIn and Twitter.