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Senior Manager - Regional Marketing (Europe)

Leanplum

Leanplum

Marketing & Communications
Amsterdam, Netherlands
Posted on Thursday, March 9, 2023
About the Role:
CleverTap is looking for a Marketing leader to oversee regional marketing strategies for Europe and align with the European Go-To-Market team to deliver on quarterly and annual revenue targets. This role will develop regionalised marketing programs focused on new business acquisitions for Europe through a portfolio of programs designed to capture and create demand. The role will create market development plans, inbound marketing campaigns, high-touch activations, events, and ABM. In this role, you'll be able to define the European marketing strategy alongside sales leadership. By driving the field marketing and in-region marketing-sales alignment strategy, you will be a critical leader in establishing best-in-class practices across the organization.
What you will do:
- The CleverTap European Marketing leader will work cross-functionally to implement further and expand foundational marketing programs and processes and apply a region-centric strategy that supports local teams’ revenue attainment.
- It requires a strong and differentiated marketing background, experience working in a matrixed environment, the utmost organisation of priorities, and the ability to empathise with and advocate for the European marketing team and within and outside of Marketing.
- You’ll be the glue that connects regional marketing campaigns to global HQ marketing campaigns and vice versa. To do this, you’ll be tasked with building strong relationships across the organisation–and even stronger relationships with your cross-functional stakeholders within Europe and HQ Marketing to ensure that regionalised programs are smoothly and fully executed while sustaining high levels of growth.
Responsibilities include:
- Own the entire European marketing business and build the demand strategy for the region that drives our growth objectives in collaboration with local Sales leadership.
- Own the entire Marketing pipeline number for Europe, including direct ownership of field marketing, and matrixed ownership of demand gen programs run from HQ.
- High focus on Sales Accepted Lead (SAL) generation.
- Partner with European Sales leadership and the global Marketing team to develop and build scalable and predictable programs for the European market.
- Own the field marketing (in-person and virtual events, webinars) plan for the region to drive demand, client engagement and brand awareness.
- Support and coach the regional Field Marketing Manager.
- Serve as the region's voice for regional nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs.
- Develop innovative integrated campaigns in partnership with the global demand gen team to deliver in-region results.
- Manage and develop a team of regional field and event marketers.
- Collaborate with the Global PR team to design and deliver PR communication for the regionCollaborate with Global Content Marketing to ensure regional representation on the global content calendar, including regional case studies, localised product launches, and event announcements.
- Deliver demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the European Marketing strategy’s impact.
- Travel regionally and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts, including hands-on involvement in the execution of live programs.
We are looking for:
- You have 7+ years experience in key marketing areas.
- B2B SaaS marketing experience is required.
- Experience in the MarTech space would be an added advantage.
- Experience in implementing bottoms-up SAL-focused regional marketing initiatives is a major plus.
- Proven credentials for pipeline generation strategy and execution.
- Should have worked closely with field sales and partnerships teams.
- Experience with digital marketing, events, account-based marketing (ABM)Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers.
- Strong organisational skills coupled with the ability to formulate and communicate strategy.
- A self-starter with the ability to work independently and as part of a team.
- High aptitude for looking at problems as opportunities, and working cross-departmentally to create unique solutions to solve them for the benefit of the region and the company.
- Travel required as required.
- Bachelor's degree required.
Who you will report to: Vice-President Sales - Europe
Who will report to you: Field Marketing Manager (1)
Please note - We kindly request that applicants have the right to live and work in The Netherlands, and it would be beneficial if they are currently residing in Amsterdam. Please note that, regrettably, CleverTap is unable to provide work visa sponsorship for this particular role.
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities.
- Experience diversity by working on compliances for 14+ countries.
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centres of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.
The platform is powered by TesseractDB™ - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including AirAsia, Electronic Arts, TED, English Premier League, TD Bank, Carousell, Papa Johns, and Tesco.
Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.
For more information, visit clevertap.com or follow on LinkedIn and Twitter.