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Field Marketing Manager

Leanplum

Leanplum

Marketing & Communications
Mumbai, Maharashtra, India
Posted on Friday, February 17, 2023
About the Role:
As a Field Marketing Manager you will be responsible for planning and organizing key events from start to finish and deliver marketing leads/ funnel.
What will you do:
- Build an event calendar, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.
- Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success.
- Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales, and other global marketing functions – ensuring that all activities are well thought out and executed.
- Develop field event and/or program strategy from concept to content and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time
- Strategize and execute integrated marketing campaigns including webinars, email programs, direct mail and paid social via LinkedIn
- Manage external relationships (vendors, Partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment.
- Execute other demand generation programs on-time and within budget.
- Track and optimize event/program return on investment
- Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results.
What we are looking for:
Must have:
- Atleast 3-5 years of experience in Field Marketing for SaaS products, especially in ABM or Enterprise Marketing
- Knowledge of HubSpot, Salesforce, Email Marketing tools
Good to have:
- MBA in Marketing
- Experience in content writing
Measures of Success:
- Increase in MQL, SQL
- Increase in ICPs engaged
- No of the events executed successfully
Key Competencies:
- Functional: Client Management, Vendor Management, Collaboration with different functions, Social marketing skills
- Behavioural: Team player, communication, social etiquettes, attention to detail
Who will you report to: VP - Field Marketing
Why join us?
- Be a part of a global growth stage startup
- Work in a fast-paced, dynamic environment where your contribution matters
- You are passionate about technology and its impact on the high growth mobile technology space
- Innovate at scale, with learning opportunities
What is working at CleverTap like?
- Be a part of a global category creator - hyper growth B2B SaaS startup
- Work in a fast-paced, dynamic environment where your contribution matters
- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team
- Accountability and driving outcomes is the key to success
- Your career here is limited by you and nothing else
- Teamwork trumps individual success
- You are passionate about experience technology and its impact on enabling growth
- Innovate at scale, with learning opportunities and having fun along the way!
About the Function:
The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.
We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.
We are a team of Growth Pilots where everyone works together towards a common objective:
P : Act with First Principles
I : Take Initiative
L : Seek to Learn
O : Take Ownership of Outcomes
T : Help Achieve Together
S : Speak up then Commit
About CleverTap:
CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement.
The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.
CleverTap is trusted by 2000 customers, including Electronic Arts, TiltingPoint, Gamebasics, Big Fish, MobilityWare, TED, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco.
Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ, and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Delhi, Singapore, and Jakarta.
For more information, visit clevertap.com or follow us on LinkedIn and X.
If you think you’d be a good fit for this role, we’d love for you to apply!
CleverTap is dedicated to establishing an inclusive culture that welcomes individuals from diverse backgrounds, encouraging them to contribute their unique perspectives to our workplace.
We are committed to cultivating an empowering environment, enabling each of us to reach the peak of our professional careers.
We're excited to showcase what we have to offer!