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Freelance Copywriter

Italic

Italic

Marketing & Communications, Software Engineering
Mexico City, Mexico
Posted on Monday, September 25, 2023

Italic is creating a world of luxury without labels. We believe that luxury today is exclusionary and all about marketing that hurts its customers and manufacturers. Our mission is to create a new model that enables manufacturers to bypass the legacy luxury supply chain and deliver luxury goods with equivalent or better quality directly to consumers. Our customers come to rely on Italic for our quality, timeless design, and radical value.

We are seeking a copywriter to lead our internal copy production. This is an opportunity to build out the foundational processes and writing style for our brand while receiving consistent work each month. The ideal candidate is ambitious for growth, comfortable under tight deadlines, has worked professionally, and is well-connected in the industry with designers or project managers.

Requirements

  • 3-5 years of relevant copywriting experience at a consumer-facing company

  • Methodical mentality and has strong organization skills

  • Autonomous and works well with small, lean team

  • Technology-savvy, used to working with software such as Google Docs or Notion

Responsibilities

  • Write copy for a variety of mediums and channels including email, paid social, website, and Instagram

  • Participate in ideation and development of key marketing campaigns

  • Work with Creative Director and marketing team to oversee and build upon marketing strategy and messaging

  • Keep an eye on marketing KPIs to iterate and learn from historical data to improve future campaigns

About Italic

Luxury without labels

Founded in 2018, Italic connects consumers with top manufacturers around the world (“C2M"). Consumers purchase quality goods directly from the same manufacturers as top brands at 50-80% lower prices, while manufacturers use our infrastructure and global distribution to earn higher yields on existing production.

Our culture is built on high performance, high integrity, and high conviction.

We care deeply about surrounding ourselves with ambitious, exceptional individuals and value teamwork over ostentation, fulfillment over balance, and autonomy over compliance.

We do not evaluate race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status in our recruiting process. We don't care about where you went to college or what fancy names are on your resume; we're looking for good people who work hard and enjoy the ride.

Culture

Great Brands Start With Great People

Our culture focuses on performance, integrity, and longevity. We believe that the best brands are not grown through sheer force but rather through deliberate decision-making and persistent effort over a long period of time. We are committed to creating a workplace where talented individuals can thrive in building an enduring, beloved brand that we all take pride in.

Inputs Over Outputs

We value the effort and work that goes into achieving results rather than just the end result. We believe that investing in our people and processes will lead to better outcomes while also creating a more sustainable and enjoyable environment.

Flat Hierarchy

Our company has a flat hierarchy and values the input and ideas of all team members. We believe that everyone has the potential to make a significant contribution to the success of the company.

Small Team, Big Opportunities

As a small team, all employees are expected to take ownership in their work. Some might move faster while others are fine with a slower pace. Those who seek to move faster in their career will be able to do so based solely on merit, contribution, and performance.