HaikuJAM is a mobile game that promotes self-care through collaborative writing. The app is used by ~1M people across 163 countries. It has been profiled in Vice, The New York Times, BBC, Forbes, The Guardian, The Huffington Post amongst others. Alongside the app, HaikuJAM runs a community and arts space, a gift shop and hosts events around the world for as many as 3000 people.