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Insights and Brand Strategy Manager



United States · Remote
Posted on Friday, June 7, 2024

Glooko is seeking an Insights and Brand Strategy Manager to play a pivotal role in helping us make more informed decisions, optimize marketing efforts, and achieve our marketing objectives in a competitive market environment. Your contribution will be instrumental in our mission to improve the lives of people with chronic conditions by connecting them with those who care for them and equipping them to achieve positive health outcomes, increased access, improved satisfaction, and reduced costs.

Key Responsibilities:

  • Conduct thorough market research to understand consumer preferences, behaviors, and trends. This includes analyzing data from surveys, focus groups, social media, and other sources to identify market opportunities and challenges.
  • Evaluate competitors' strategies, strengths, weaknesses, and market positioning to identify opportunities for differentiation and competitive advantage.
  • Using data analytics and customer feedback to gain deep insights into consumer preferences, needs, and motivations. This information helps in creating targeted marketing campaigns and product offerings.
  • Develop marketing strategies and plans based on research findings and insights. This includes defining target audiences, positioning brands, setting marketing objectives, and outlining tactics to achieve goals.
  • Monitor and analyze marketing campaigns' performance to assess their effectiveness and make data-driven recommendations for optimization. This may involve adjusting messaging, targeting, or channels based on performance metrics.
  • Stay abreast of industry trends, emerging technologies, and market developments to anticipate changes in consumer behavior and market dynamics. This helps you stay ahead of competitors and adapt your strategies accordingly.
  • Working closely with cross-functional teams such as Product Management, Sales, and Finance to align marketing strategies with overall business objectives and ensure seamless execution.
  • Providing strategic advice and recommendations to clients or internal stakeholders based on research findings, market insights, and industry best practices.


  • A Bachelor's degree in Marketing, Business Administration, Economics, Psychology, or a related field.
  • 5+ years of experience in marketing research, strategic planning, or related roles with an understanding of market research analysis, consumer insights, competitive analysis, and strategic consulting. Healthcare and/or digital health experience preferred, especially diabetes-related experience
  • Experience gathering, interpreting, and synthesizing data from various sources to derive meaningful insights and develop effective strategies.
  • The ability to conduct comprehensive market research, including quantitative and qualitative research methods such as surveys, focus groups, interviews, and data mining.
  • A history of developing actionable insights and strategies that align with business goals and drive growth, which includes the ability to identify market opportunities, assess competitive landscapes, and recommend strategic initiatives.
  • Excellent communication skills are necessary for clearly and compellingly presenting research findings, insights, and strategic recommendations to clients or internal stakeholders.
  • The capacity to identify challenges, analyze complex issues, and develop innovative solutions to address business needs and capitalize on market opportunities.
  • The ability to collaborate effectively with cross-functional teams, including Marketing, Sales, Product Management, and Finance, to ensure alignment and successful implementation of strategies.
  • The marketing landscape is dynamic, so staying updated with industry trends, technological advancements, and best practices to remain effective in their role is vital.

The Company:

Each year, diabetes, obesity, and other cardiometabolic diseases cause the highest incidence of death, disability, and healthcare system costs. At Glooko, we make it simpler for people with these illnesses to connect with their physicians and care teams. Glooko is the universal platform for providing an FDA-cleared, HIPAA-compliant, EU MDR-certified Web and Mobile (iOS and Android) application for people with clinicians who treat them.

Glooko accelerates research and improves care by making it simpler for people to collect and share their health data with physicians and researchers. The platform seamlessly unifies and visualizes data from over 210 devices, including blood glucose meters, insulin pumps, continuous glucose monitors, activity trackers, and biometric devices. Connecting to these devices allows Glooko to deliver insights that improve personal and clinical decision support. Patients and providers have one place to view their health management information, including medications, food intake, exercise, and biometrics. The platform makes it easier for physicians to monitor and deliver more personalized care remotely.

Glooko’s mobile app and web dashboard enable patients to track and proactively manage their diabetes care easily. Glooko’s Population Tracker and APIs offer diabetes-centric analytics and insightful reports that enable clinicians to identify at-risk patients. Clinicians can send pattern-triggered notifications to patients, health systems, and payers.

Our proprietary platforms enable clinical trial conduct and acceleration by leveraging advanced patient selection and site identification tools as well as remote device and e-PRO data collection capabilities. This platform's capabilities support the rapid development and iteration of digital companion and therapeutic applications.

Launched in 2010, Glooko is funded and managed by visionary technologists and leaders in healthcare.

Glooko provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or disability. In addition to federal law requirements, Glooko complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Posted positions are not open to third-party recruiters/agencies, and unsolicited resume submissions will be considered free referrals.

***NOTE: Only the job postings listed below are legitimate Glooko, Inc. job postings. All current job postings are listed on www.glooko.com/careers, LinkedIn, Indeed, and Glassdoor under “Glooko.” Any domain that links to this page that references a position not listed here is not a legitimate Glooko job posting.