Company Description Gen.G Esports is a global esports organization specializing in team management, event production, and fan engagement across major titles such as League of Legends, Valorant, PUBG, and Rocket League. With roots in Korea and a focus on building championship-level teams for international competition, Gen.G combines competitive excellence with innovative, data-driven strategies. The recent acquisition of Your.gg, a leading esports data analysis company, further strengthens Gen.G’s ability to deliver insights and value to partners, players, and fans. The company is known for its diverse, inclusive, and collaborative culture, emphasizing creativity, authentic storytelling, and meaningful partnerships. Gen.G is committed to shaping the future of the esports ecosystem and supporting the next generation of gaming talent.

Role Description The Summer Practicum Participant is an on-site experiential learning role based at Gen.G Global Academy Headquarters in Seoul, where participants work on real-world projects across marketing, business development, partnerships, and strategic initiatives.

Rather than shadowing employees, participants actively contribute by developing marketing campaigns, creating content strategies, brainstorming new merchandise concepts, conducting market and competitor research, and preparing business proposals and presentations for potential partners and investors. Depending on the project, participants may also support branding initiatives, community engagement campaigns, global education programs, and international expansion efforts.

Throughout the practicum, participants collaborate with Gen.G professionals, receive mentorship and feedback, and gain firsthand experience in how one of the world's leading gaming organizations approaches business strategy, innovation, and global growth.

This practicum is designed to bridge the gap between classroom learning and industry practice, giving participants the opportunity to build a professional portfolio, strengthen problem-solving and communication skills, and make meaningful contributions to real business projects.

Qualifications

• Interest in esports, gaming culture, and sports entertainment, with a willingness to learn about the industry.
• Strong communication and collaboration skills, including the ability to work effectively in a diverse, team-oriented environment.
• Organizational skills and attention to detail for coordinating tasks, handling logistics, and meeting deadlines.
• Comfort with basic digital tools (e.g., office productivity software, online communication platforms); familiarity with social media or content platforms is a plus.
• Proficiency in English
• Current enrollment in a university or recent graduate from all majors
• Demonstrated initiative, reliability, and a proactive attitude toward solving problems and supporting team goals.
• Availability to work on-site in Seoul for the duration of the summer practicum, in accordance with local guidelines and company policies.

Next Step

• Apply directly to our website - https://ggacademy-en.imweb.me/practicum