FlowFi SDR Challenge

The website below is fake, but the assignment is very real.

We created a fictional company that closely mirrors the types of startups and small businesses FlowFi works with every day. Your job is to research the company, identify likely pain points, and show us how you would approach outbound if this were a real prospect.

We are not looking for generic SDR outreach or copy-and-paste templates. We want to see how you think, what signals you notice, and whether you can communicate like someone who actually understands the business behind the email.

Using only the information available on this site, tell us:

• what you think this company is experiencing operationally or financially as they scale
• who you would reach out to and why
• and write the first outbound email you would send to start a conversation

Your goal is not to hard sell FlowFi. Your goal is to earn a response and create enough relevance to set a meeting.

The best submissions are usually thoughtful, specific, observant, and human.

The worst submissions sound like every other SDR email on LinkedIn.

If your work stands out, we’ll reach out directly to schedule an interview.

Get started here: https://driscollandson.lovable.app/

After reviewing the website, if this kind of creativity, research, and problem-solving excites you, we’d love to hear from you.

You’ll first be prompted to Easy Apply via LinkedIn. This should only take a couple of clicks and allows us to collect your resume and basic information.

Once completed, email your research, analysis, and outbound approach to hanna@flowfi.com.