What You’ll Own:

Search Strategy & Planning

• Lead the complete SEO + GEO roadmap across Google and AI search platforms.
• Identify and prioritize keywords, themes, and content clusters aligned with product and audience needs.
• Build content that reaches users throughout the full funnel.

Content Leadership

• Write high-quality content yourself when needed and create briefs, frameworks, and guidelines for writers.
• Manage and grow a network of freelance and in-house writers to scale content output.
• Ensure all marketing, product, and website content is optimized for discoverability.
• Audit and refresh existing content to improve ranking and AI model visibility.
• Collaborate with PMM, social teams to align messaging and support launches.

AI Search Optimization (GEO)

• Structure content to surface in LLM responses and generative search outputs.
• Optimize for direct answers, snippets, and topic authority signals used by models.
• Stay up-to-date with emerging GEO practices and adapt our strategy accordingly.

Website Optimization (Copy, Structure & Performance)

• Own and execute improvements to site structure, internal linking, schema, and indexation — hands-on.
• Write or refine website copy (home, product pages, feature pages, solution pages) for clarity, ranking, and conversion.
• Partner with product marketing and engineering to ship fast, search-ready, performance-oriented pages.
• Oversee ongoing site audits to ensure pages remain optimized for both search engines and AI models.
• Work with product marketing and engineering to publish search-ready pages and updates.

Authority, Partnerships & Growth

• Drive an organic backlink strategy rooted in high-quality, reference-worthy content.
• Work with partnerships and integrations teams to create co-authored content, guest blogs, and cross-collaboration pieces.
• Identify authority gaps and competitor strengths and build plans to bridge them.

Measurement & Ownership

• Track organic performance across search and AI platforms.
• Own traffic growth and registrations from non-paid channels.
• Lead the organic content function with clarity, speed, and accountability.

Key Metrics

• Organic sessions and traffic quality
• Sign-ups from organic sources
• Visibility across AI platforms (ChatGPT, Perplexity, Google AI Overviews, etc)
• Rankings across priority topics
• Backlink and authority growth

Who You Are:

• 6–8+ years in SEO/content roles within fast-paced SaaS environments
• A strong, hands-on writer who can also lead and scale a team of writers
• Deep understanding of modern SEO and emerging GEO practices
• Analytical, structured, and comfortable owning results end-to-end
• Fast, clear communicator who thrives in cross-functional collaboration

Values that are important to us:

• You should be a great communicator and culture maintainer
• Take a look at our culture document
• You're data-driven and customer-focused
• You value fast & incremental engineering cycles
• You maintain design excellence and minimise complexity
• You measure your results & automate when possible
• You get 10% better at something every week
• You have an internal compass and take accountability & initiative
• We value overcommunication, candid feedback and a results-driven culture

• Competitive compensation
• Work remotely anywhere in your respective country
• Ability to move laterally within a team and grow rapidly
• Paid time off and flexible leave policy
• No boss culture
• Flexible working hours
• LGBTQ+ friendly
• Company offsites
• Tech reimbursements