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Head of Community & Customer Marketing Strategy



Marketing & Communications, Customer Service
Posted on Tuesday, July 9, 2024
We believe AI will usher in a new era of human creativity, thinking, and innovation. Our generative AI platform is purpose-built to drive these outcomes for our customers, giving them the ability to design and create high-impact, high-leverage AI workflows that power their business.
Copy.ai makes AI accessible for all users, regardless of technical know-how. Our platform makes it easy to drive real business value from the latest large language models (LLMs) and help companies navigate their AI transformation journey.
We have over 16+ million users, the backing of top tier venture capital firms (Sequoia, Craft, Wing, Tokyo Black), and an incredible tailwind of AI momentum and enthusiasm.
We have solid traction but are still a young company. This role is what you make of it, and your teammates and colleagues will help you every step of the way. You’ll look back on your time at Copy.ai and view it as the most impactful and highest growth phase of your career. There’s a lot to take on, but we trust that you’re up to the challenge.
Copy.ai is a fully remote company. All employees must be able to work 9am-5pm in their timezone, Pacific to Eastern.
This is not your usual community role. This is an expansive role that hits across virtual, in-person, and referral communities. This requires deep product knowledge and understanding, as well as interwoven strategies with lifecycle marketing, solutions, support, and the field.
This role also covers customer marketing content facilitation, in close partnership with the head of content strategy. Case studies, testimonials, and turning customers into raving fans.
Finally, this role is responsible for the creation of a Customer Advisory Board — working closely with executives at [Copy.ai](http://Copy.ai) and our customers to create a forum for deep relationships and meaningful product insights.
While [Copy.ai](http://Copy.ai) has 16+ million users, the focus of all of these efforts is our Enterprise segment. The vision is to create desirable, exclusive forums for like-minded people to learn from each other and create business value from one another. As our Enterprise footprint grows, the importance of these customer strategies cannot be overstated.

What you'll do:

  • Develop and implement strategies to grow the community, increase user engagement, and enhance the overall user experience.
  • Monitor community platforms, responding to questions, concerns, and feedback in a timely and professional manner.
  • Create and curate valuable content, such as tutorials, blog posts, webinars, and discussion topics that resonate with community members.
  • Organize and host virtual and physical events, including workshops, meetups, and webinars to foster a sense of community.
  • Collaborate with internal teams, including marketing, product, and support to relay community feedback and drive improvements.
  • Implement and oversee a reward and recognition program to incentivize community participation.
  • Analyze community engagement metrics and prepare reports to inform strategies and demonstrate ROI.
  • Manage and improve the B2B referrer program to source high-quality new business opportunities from champions and influencers.
  • Create and maintain customer testimonials and use cases, and ensure the sales team is effectively leveraging these assets in deal cycles.
  • Create and run the Customer Advisory Board to strengthen relationships with the most passionate customers and to inform key product decisions.

About you:

  • Proven experience in community management or a related role, preferably within the SaaS or tech industry.
  • Strong understanding of [Copy.ai](http://copy.ai/)'s target audience and the ability to develop content and strategies that resonate with them.
  • Excellent written and verbal communication skills, with the ability to engage and inspire a diverse community.
  • Skilled in using community management platforms and tools (e.g., forums, social media, CRM tools).
  • Experience with event planning and management, both virtual and in-person.
  • Strong problem-solving skills, with the ability to handle conflicts and manage crises effectively.
  • A proactive attitude, with the ability to work independently and as part of a team.
What We Offer 😎:
👫 A close-knit and collaborative early-stage startup environment where every voice is heard and every opinion matters; 50 team members as of 07/2024
💰 Competitive salary and stock option equity packages; We're a Series A startup
🏥 Excellent Medical Plans to choose from including HSA plans, PPOs, and HMOs from Kaiser and Aetna; Dental and Vision insurance; Copy.ai pays up to $700/month per employee for monthly premiums
🏠 100% REMOTE startup! Our team is distributed all over the US and Canada
🛫UNLIMITED PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
📈 401k plan and automatic 3% employer contribution from Day 1!!!!
💻 Brand new work-sponsored computer
🏝 IRL / In-Person retreats throughout the year
Copy.ai Organizational Values:
⭐️ Customer focus
⭐️ Transparency
⭐️ Data driven
⭐️ Dog-fooding
⭐️ Writing
⭐️ Creativity
⭐️ Learning
⭐️ Ownership