Senior Manager, Partner Marketing
Contentsquare
Marketing & Communications
New York, NY, USA
We are looking for a Senior Manager, Partner Marketing to scale and lead our partner marketing function. This role sits at the intersection of marketing, sales, and partnerships, and is critical to driving pipeline, accelerating revenue, and expanding our ecosystem.
You will own the strategy and execution of partner marketing programs, working closely with strategic partners to create joint go-to-market motions that deliver measurable business impact.
This is a high-impact, builder role for someone who thrives in fast-paced environments and is excited to shape and scale a partner marketing engine from the ground up.
What You’ll Do
Define and lead the partner marketing strategy aligned to the company's revenue goals.
Identify and prioritize strategic partners (technology, cloud, product, and data)
Build scalable frameworks for partner segmentation, engagement, and co-marketing
Own partner-sourced and partner-influenced pipeline targets
Develop and execute joint GTM plans with key partners
Drive demand generation through co-marketing campaigns, events, and account-based programs
Launch and scale partner programs (webinars, events, content, digital campaigns)
Lead integrated campaigns across field, digital, and ABM channels
Collaborate with field marketing to activate partners at Tier 1 events and owned experiences
Build strong relationships with our partner echo system to increase reach and stickiness
Build strong relationships with internal stakeholders (sales, partnerships, product)
Serve as the primary marketing counterpart to partner teams
Manage co-marketing agreements, sponsorships, and partner commitments
Track and report on partner marketing performance (pipeline, ROI, engagement)
Optimize programs based on data and insights
Improve attribution and visibility into partner impact
Strategy & Planning
Pipeline & Revenue Growth
Programs & Execution
Relationship Management
Measurement & Optimization
What We’re Looking For
10+ years of experience in B2B marketing, with a strong focus on partner or alliance marketing
Proven track record of driving pipeline and revenue through partner programs
Experience building and scaling partner marketing
Strong understanding of SaaS GTM motions (ABM, field marketing, demand gen)
Excellent cross-functional collaboration skills (sales, partnerships, marketing)
Strong project management and execution skills - ability to move from strategy to delivery
Data-driven mindset with experience measuring and optimizing performance
Nice to Have
Experience working with technology partners (e.g., integrations, marketplaces)
Background in high-growth SaaS environments
Familiarity with marketing and sales tech stack (SFDC, Marketo, etc.)