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Sr. Product Marketing Manager

Apartment List

Apartment List

Marketing & Communications, Product
United States · Remote
Posted on Thursday, April 25, 2024

At Apartment List, we’re on a mission to find every renter a home they love at the value they deserve. Finding the right place to live is one of the most important, time-consuming and expensive decisions that all of us make. Getting it right matters. We’ve helped millions of families find a home they love, and we’re just getting started.

Lead Product Marketing Across Our Two-Sided Marketplace

Apartment List is a rapidly innovating two-sided marketplace connecting renters and property partners. We're seeking a Senior Product Marketing Manager to spearhead our go-to-market strategies for game-changing products across both our B2C renter and B2B partner audiences.

In this high-impact role, you'll specialize in crafting compelling B2C messaging and campaigns that really click with renters. But you'll also drive strategic initiatives for our B2B offerings targeted at property management companies, owners, and operators.

Through your audience-centric lens, you'll harmonize the interests of both sides of our marketplace - striking the balance where the magic happens. With a data-driven mindset and innovative approach, you'll capitalize on opportunities swiftly, not afraid to diverge from the norm.

This is a chance to make your mark on our pioneering products and brand's continued success. You'll own the full lifecycle - shaping vision, enabling cross-functional execution at rapid speed, and optimizing performance based on insights. Things will happen through you, as you drive impact with clear ownership.

Here’s what you’ll do as part of the team:

  • Develop integrated go-to-market strategies for product releases across audiences
  • Collaborate closely with product, design, marketing, and leadership teams
  • Create resonant positioning and messaging tailored to customer segments
  • Define metrics and provide data-backed performance reports
  • Leverage market research, user testing, and feedback
  • Optimize adoption, conversion, and retention through iterative campaigns
  • Equip sales/success teams with arsenal - training, collateral, product expertise

Here are the skills and experience you'll need to be successful:

  • 7+ years of product marketing mastery, with a passion for data-driven strategies
  • Adept at transforming market needs into successful consumer-focused initiatives
  • Skilled at developing positioning that stands out and messaging that clicks
  • Track record of high-quality feature rollouts on modern tech stacks
  • Excellent collaboration abilities to inspire cross-functional teams
  • Superb communication talents to position products brilliantly
  • Strong organizational, written and oral communication skills
  • Proven ability to deliver against goals

Here's the Pay Range:

At Apartment List, we carefully consider a variety of factors to determine compensation for each position, including the role, level, and work. The US base salary range for this position is $100,000 - $144,000 + bonus + equity, which reflects the compensation target for new hire salaries for the position across all US locations. Please note, the compensation details provided do not include benefits and perks that we offer.

We also rely on market indicators along with considering your work location, job related skills, experience and relevant education and training, to determine compensation that is fair and competitive for you. Apartment List will consider paying compensation near the higher of the range in exceptional circumstances, where candidates have the experience, credentials or expertise that would warrant such consideration. It is always our goal to hire exceptional talent and we would be happy to share more about compensation during the hiring process.

Here's what's in it for you (full-time employees only; does not apply to contract roles):

  • Competitive Compensation: Including annual salary, pre-IPO stock options, and other financial compensation (if applicable)
  • Medical, Dental, and Vision Coverage: 100% of premiums covered for you AND all of your dependents
  • Unlimited Flexible Time Off: Unlimited FTO in addition to 12 company holidays per year, quarterly “recharge” days, and a week-long holiday break
  • Home Office Reimbursement: To cover home office furniture and supplies, monthly home internet, and monthly cell phone (if applicable)
  • Health & Wellness Reimbursement: To cover monthly gym membership or other qualifying expenses
  • Parental Support: Generous parental and family leave, fertility benefits, and employer-sponsored stipends towards family forming services
  • 401k Plan: To support you in your individual retirement goals
  • Team Events: Frequent team-building events, fun team off-sites, and bi-annual company meetups
  • Commitment to DEI: To prioritize Diversity, Equity, and Inclusion within our workplace and to stay true to our values and mission
  • Mentorship and Training: To get you onboard quickly, learn new professional skills, and invest in your career development
  • Impact and Visibility: To expose you to and provide the opportunity to work on highly strategic initiatives that will transform the business
  • Encouragement and Empowerment: To explore and adopt new technologies and drive meaningful decisions and outcomes

At Apartment List we believe that everyone deserves a home they love AND a career they love. We strive to build a diverse team that is a reflection of the people we serve; this is made possible through our commitment to fostering a culture of diversity, inclusion, equity, and connectedness.

As a proud equal opportunity employer, we celebrate the collection of individual differences, life experiences, ideas, perspectives, knowledge, and talent. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status.

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